Meet our Team
Get to know the Authentic Brew Crew
Mike
Mike Mudie had a defining moment at age 12, being the only person in his class unable to go on the school trip because he couldn't afford it. Instead of letting it hold him back, he started a paper-round. Delivering papers before sunrise and immersing in the quiet of nature, cultivated a work ethic in Mike built on purpose, discipline, community and the respect for people and places.
After a successful career in amateur golf and a passion for peak performance, Mike turned professional, although soon discovered what he truly loved was the off-course connection building with sponsors and creating partnerships that lasted. This spark carried him into the IT industry, where he spent 15 years rising from entry-level roles though to leading high-performing teams at the world’s largest and well respected organisations. His results earned him a place on fast-track programmes to executive leadership.
Mike then chose a different path, trading ‘Big Corporate’ for a smaller, more agile environment that was more aligned to his personal values, albeit in a ‘David vs. Goliath’ scenario. With a clear mission, Mike and his team overcame their challenges through creativity, innovation, resilience and his signature approach of building mutually fulfilling partnerships to become ‘stronger together’.
That chapter ended and an unexpected door opened.
As a result, Mike embarked on a journey of discovery that simply called for action, eventually joining forces with a world-class team to create Authentic Brew. A brand which is rooted in Mother Nature, collaboration, innovation and the same guiding principles Mike has lived by since that very first paper round.
Andy
Andy Ramage is a former professional footballer who, following a career-ending injury, went on to establish two successful financial brokerages.
After taking a transformative break from alcohol, Andy experienced profound changes in his mind, body, career, and overall life. Now, a decade later, he helped pioneer the alcohol-free revolution and is widely known as 'the Godfather of the alcohol-free movement'.
Best-selling author of ‘The 28-Day Alcohol-Free Challenge’ and ‘Let’s Do This! How to Use Motivational Psychology to Change Your Habits for Life’, Andy is widely regarded as one of the world’s leading alcohol-free performance coaches. His influential TEDx talk, The Limitless Pill, has inspired countless individuals to unlock their full potential.
Andy has shared his insights on some of the world’s biggest stages and top podcasts, including The Rich Roll Podcast, Feel Better, Live More with Dr Rangan Chatterjee, The Slo Mo Podcast with Mo Gawdat, and The Virgin Radio Breakfast Show with Chris Evans.
Andy is in an elite group of coaches trained to the master’s degree level in coaching psychology and positive psychology. He works with clients at every level, from everyday heroes to premiership footballers and C-suite executives.
In addition to his coaching work, Andy is producing a groundbreaking documentary set for release in early 2026 – shining a spotlight on the benefits of an alcohol-free lifestyle.
Never one to be led by mainstream narrative, Andy is on a mission to help people and places naturally thrive without compromise.
Laura
Laura Crane is a British professional surfer who rose to prominence as a teenage UK surfing champion before representing Great Britain on the world stage. More recently, Laura made history as the first British woman ever to surf the giant waves of Nazaré and to qualify for the World Surf League BIG WAVE contest.
From an early age, Laura faced sexism in the surfing world, being pigeonholed into modelling rather than athleticism. Despite that, she persisted, remaining true to her authentic self.
Surfing has always been more than just a sport to Laura; it’s a lifelong sanctuary. This inspired her to found Seasio Wellbeing, an ocean-based retreat offering surf, yoga, meditation, and even beach cleans – all designed to restore both mental and physical wellness as well as to support the planet we are all a part of.
Laura has built a career as a lifestyle adventurer, collaborating with global brands that align with her values and inspiring others with her love of the ocean. Passionate about mental health advocacy, Laura openly shares her journey of resilience, using her platform to empower others to walk their authentic path.
Laura’s passion for wellbeing and devotion to Mother Nature is truly inspiring, serving as a powerful force to Authentic Brew’s mission.
Joe
Joe Boyle is motivated by a desire to continually learn about Mother Nature and how people connect with her. He is focused on connecting conservation and community to create a more sustainable future for us and the generations that follow.
Now a researcher based at the University of Oxford, Joe works on human-nature relationships, environmental education, map-making and social-ecological systems across various key projects within Geography, Biology, Psychiatry and Education departments.
People and places are central to Joe's approach. This includes hands-on projects, community-led initiatives and co-production with non-researchers. Working to reconnect people with ecosystems and recognising our place within nature, Joe hopes to show that nature isn't an 'extra', it's our foundation, our community and the ultimate basis for everything we are and do.
Joe is one of the founding team members of The Authentic Brew Foundation ensuring maximum impact to the People and Places we support.
Michael
Michael Isted is a pioneer in plant alchemy and non-alcoholic drinks innovation, with over 20 years of experience creating transformative beverage experiences. Qualified in phytotherapy (herbal medicine), nutrition and aromatherapy, Michael fuses ancient plant wisdom with modern science.
Author of The Herball’s Guide to Botanical Drinks, he has inspired a global movement towards botanical, nature-led beverages that blend ritual, science and storytelling. His work spans continents, collaborating with the world's most iconic wellness brands and cultural institutions to craft market-defining programmes that reconnect people with the power of plants.
Michael’s focus is to reawaken our relationship with Mother Nature through ritual and experiences that honour the intelligence and beauty of the botanical world. Michael guides us on selection and sourcing of the natural ingredients we use in our precision-brew formulation, ensuring each one is chosen for its purity, potency and purpose.
“It's rare to find a company who champion provenance before profit. We are privileged to be involved alongside Authentic Brew in bringing medicine from this land to the people of this land and the generations that follow.”
Introducing Bristol Fungarium
Bristol Fungarium provide the amazing mushrooms that go into our drink and supplement. These are the strongest medicinal mushrooms available on the UK market and have been used by our ancestors for thousands of years.
All their tinctures are vegan, organic and triple extracted. Lovingly foraged, farmed and formulated in the UK in Somerset by a team passionate about sharing the healing power of mushrooms. We couldn’t agree more!
Some more info on our mushrooms:
Lion’s Mane fruiting body compounds stimulate Nerve Growth Factor (NGF) synthesis, necessary for the survival and regeneration of neural cells in the brain. Helps to reduce anxiety and depression, boosts the immune system and reduces inflammation.
Chaga is rich in the antioxidant Superoxide Dismutase (SOD) shown to reduce free radical damage in the skin, preventing the formation of wrinkles and age spots. Helps to balance immune activity, regulate blood sugar levels and lower bad cholesterol.
Reishi is a superior adaptogen that can modify our response to stress, helping calm the mind, relieve anxiety, and promote natural sleep without causing drowsiness. It can also help support heart health and liver function to detoxify the body.
Introducing SeaGrown
SeaGrown provide the incredible kelp that goes into our drink and supplement. Founded on the Yorkshire coast in the UK, they are a pioneering seaweed specialist.
They’ve developed their own innovative seaweed cultivation system that focuses on ocean health and marine environmental restoration, making this powerful ingredient eco-conscious too.
Super-efficient: Our seaweed needs no extra resources to grow. It thrives on just natural seawater and sunlight.
Biodiversity hotspot: Our research has recorded over 55 different marine species making a home on SeaGrown structures.
Nature’s water filter: Growing seaweed actively cleans the sea by absorbing excess nutrients, this improves water quality and oxygenates the surrounding environment.
Rich in antioxidants: supporting thyroid function which regulates metabolism, energy, and hormone balance. Minerals like zinc, selenium, iodine, and vitamin C support collagen production, skin repair, and hair growth too.
“We are thrilled to collaborate with Authentic Brew. Their dedication to authenticity and quality resonates deeply with our own ethos of working with nature to produce sustainable, positive outcomes. Authentic Brew are also one of our first partners for the ‘Plant a Tree in the Sea’ initiative.”
What Makes us Different
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A unique, precision-brew formula powered by Mother Nature.
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Made with 100% natural ingredients from land and sea that provide functional energy for mind, body and soul.
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UK organic medicinal mushrooms, sea kelp, fermented Rhodiola, green tea–derived L-Theanine and Hawthorn heart essence.
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No caffeine, no added sugars, no additives, no chemicals, no synthetics, no artificials, no fillers, alcohol free, gluten free, vegan friendly. No compromises.
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Global community connected by a shared vision – The ABC.
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World class team of like minded people and sector specialists.
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We passionately commit 25% of our net profits to sustainability and biodiversity restoration projects around the world.
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Authentic Brew is your daily ritual of purity, potency and purpose, empowering your authentic self to shine.