Glossary
Our No Bull-ssshhh Guide to What it all Means!
Our Story
We believe Mother Nature knows best. That’s why Authentic Brew contains only 100% natural ingredients from land and sea.
Pure, potent and purposeful. A precision-brewed formula with no compromises.
To help you understand the cutting-edge science behind it, we’ve created our Our No Bull-ssshhh Guide to What it all Means!
Grow your knowledge and Feed your Authentic!
The Authentic Brew Glossary
Adaptogens
Natural plants, roots and mushrooms that help the body and mind better cope with stress.
Alpha brain waves
Mid frequency brain state that makes us feel calm, confident, creative and intuitive. Also known as ‘flow state’.
Antioxidants
Help your body fight off harmful free radicals and boost overall health
Beta brain waves
High frequency brain state that can make us feel stressed, anxious and unable to relax.
Bioactive
Naturally occurring compounds that have a positive effect on our health and reduces disease risk.
Bioavailable
The measure of how well an ingredient is absorbed by your body; higher bioavailability equals more nutrients getting through.
Botanicals
Ingredients derived from plants or parts of plants like leaves, flowers, roots or seeds valued for their medicinal or therapeutic properties.
Botanist
An expert in the scientific study of plants.
Cellular energy
The energy that cells need to function and survive. Required to carry out essential processes and functions of mind, body and soul.
Clinical efficacy
The measure of how well an ingredient can deliver the positive or therapeutic benefits it claims.
Blood-brain barrier
An important barrier in the brain’s blood vessels that prevents harmful substances and toxins entering the central nervous system.
Cognition
The broad term that refers to all mental processes in our brains. The whole engine.
Cognitive function
The individual and specific mental abilities in our brains. Like learning, memory, problem solving, attention, perception and decision making.
Compassion
Feeling sympathy and support for someone else’s situation.
Connection
Joined together with a purpose.
Detoxification
The process of removing toxic substances from the body.
Erinacines
Chemical compounds found in Lion’s Mane mushrooms that can have neuroprotective effects in the body.
Fermentation
A biochemical process that breaks our ingredients down into a simpler and more potent substance.
Fermented Rhodiola
A root of strength and resilience that has been fermented to provide many neuroprotective effects. A potent herbal adaptogen.
Flow State
When you are ‘in the zone’. Feeling calm, confident and creative and able to be fully absorbed and engaged to perform at your best.
Functional
Providing additional health benefits that extend beyond basic nutritional value.
Gamma brain waves
Very high frequency, overactive brain state that can make us feel on high alert, intense and stressed.
Harmony
Totally balanced, co-ordinated and seamlessly aligned
Hawthorn essence
An ancient tonic and vibrational remedy that nourishes, heals and protects the physical and emotional heart.
Hericenones
Chemical compounds found in Lion’s Mane mushrooms that stimulate nerve growth.
Ignite the soul
Fire up your innermost being to reveal your authentic self.
Intuition
Trusting your gut without the need for reasoning. Feed Your Authentic
Living tonic
A natural source of sustained vitality for mind, body and soul. As alive as Mother Nature herself.
L-Theanine
Found naturally in tea leaves known for promoting relaxation, improving focus and supporting better sleep while calming your nervous system.
Medicinal mushrooms
Specific mushroom that have been used for thousands of years in ancient medicine. Enhanced when organically sourced like ours!
Mother Nature
The life force of all nature and living things.
Neurogenesis
The creation and development of neurons.
Neurology
The study of diagnosis and treatment of all categories of conditions involving the nervous system, which comprises the brain, the spinal cord and the peripheral nerves.
Neuroprotective
Therapeutic ingredients that can preserve neuron structure and function.
Neurotransmitters
Your body’s chemical messengers enabling crucial functions.
Nervine
An ingredient that can have a positive impact on calming our nerves.
Nootropics
Known as ‘brain boosters’. An ingredient that can increase or enhance your cognitive ability.
Nourish
Food, drink and supplements necessary for growth, health, and good condition. Enabling your authentic self to shine.
Potency
The raw power of pure ingredients, quality really matters!
Precision-brew
Advanced attention to detail, care and precision in the way ingredients has been combined to provide maximum benefits and that tastes as alive as Mother Nature herself.
Purpose
The reason something is done or created. Why it exists.
Purity
Free from contamination. Not mixed with anything else.
Rebellion
We’re fighting to redefine the sector, against mainstream Bull-ssshhh and we want you to join us.
Regenerative
The process of something growing or being grown again or being restored.
Resilience
The ability to withstand or recover quickly. To bounce back from any difficulties or challenges. Join our ABC and we’ll have your back!
Rewilding
Returning to a natural, wild state of authenticity. Our mission is Rewilding People and Places.
Ritual
A repeated, structured daily activity that honours your authentic self and makes you feel great.
Sustained energy
Energy that lasts throughout the day, rather than just a short burst and a crash.
Theta brain waves
Low frequency brain state that can make us feel deeply relaxed, heightens intuition, facilitates healing and emotional processing.
Uncompromising
Not conforming to mainstream Bull-ssshhh, believing in your own path.
Unleashed
Released. Set free. Revealing your true self and the authentic you.
ABC - The Authentic Brew
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